Commissions
Killer Body Fitness
In the summer of 2019, I was approached to create a new logo for Killer Body Fitness, a Women’s Fitness & Lifestyle Studio located in Mineola, NY. It was crucial that the design represent the ethos of the brand—women’s empowerment, breaking through ceilings and pushing past comfort zones.
As a member of the gym and a personal client of Brittany’s (KBF founder/owner), I felt I could conceptualize the brand from an authentic place. Brittany and I maintained an open dialogue throughout the process and arrived at a logo that combined her vision with my artistic perspective.
Upon the grand opening of Killer Body Fitness’s new location in February 2020, the new logo has been utilized for marketing materials as well as merchandise for members to purchase.
I interpreted the logo design as a textile pattern— with lines that radiate from the center of each emblem to connect one another, further emphasizing the mission of Killer Body Fitness.