PC Music
This collection explores the highly digitized world of PC Music, a London-based record label founded by A.G. Cook in 2013. The label was first available on Soundcloud, an audio distribution platform. The artists are characterized by their alternate personas and their high-pitched, feminine vocals. They are often inspired by cyberculture, and they address contradictory issues regarding the high-gloss world they are living in. The artists, including Hannah Diamond and QT, are created from the ground up and are a combination of personality and synthesized beats. Although many interpret the label as a satire of pop music, Cook and Sophie (a PC associate) did not intend to do so. Instead, they are trying to push pop music, and see if they can make something stick culturally.
